Video Tutorial: Getting Started with Conductrics Web Actions
Conductrics is all about enhancing your website or other app by showing the best content variations for each visitor. There are basically two ways to use the service: As a developer, using our API and wrappers Conductrics Web Actions, which is our way to use the system without coding. This video tutorial focuses on the second option. You’ll […]
Posted in Uncategorized
Tagged AB Testing, No Coding, Optimization, Targeting, Web Actions
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Decision Attribution for Multi-Touch Optimization
Right now online advertisers and marketers have a lot of interest in attribution analysis. Marketers are struggling to determine the impact of each individual campaign, across various channels, that make up their online marketing efforts. While they can discern the aggregate effects, it is much more difficult to disentangle the individual effectiveness from any given […]
Bandit Optimization and Emetrics
This past week, I had the pleasure of getting to speak at Emetrics Stockholm. For those not aware, Emetrics is one of the largest digital analytics conferences, with local events in several locations throughout the year. It was my first time in Stockholm. It is an absolutely gorgeous city. Plus, if you like Scotch, you […]
Posted in Analytics, Testing and Data Science, Travel
Tagged AB Testing, Bandits, Optimization
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