Intelligent Agents: AB Testing, User Targeting, and Machine Learning
(Updated: Aug 2020) Whether you are in a large company running marketing campaigns, or in digital analytics, or a data scientist at a tech startup, you probably are on board with the importance of analytical decision-making. Go to any related conference, blog, meet up, industry slack and you will hear many of the following terms: […]
Balancing Earning with Learning: Bandits and Adaptive Optimization
While AB Testing is currently the default method for optimizing online conversions, there are frameworks other than AB testing for selecting between competing optimization options. One of the main alternative approaches is known as the Multi-Armed Bandits problem. Solutions to the so called bandit problems have several nice features that often make them a good […]
