Intelligent Agents: AB Testing, User Targeting, and Machine Learning

(Updated: Aug 2020) Whether you are in a large company running marketing campaigns, or in digital analytics, or a data scientist at a tech startup, you probably are on board with the importance of analytical decision-making.¬† Go to any related conference, blog, meet up, industry slack and you will hear many of the following terms: […]

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Balancing Earning with Learning: Bandits and Adaptive Optimization

While AB Testing is currently the default method for optimizing online conversions, there are frameworks other than AB testing for selecting between competing optimization options.¬† One of the main alternative approaches is known as the Multi-Armed Bandits problem. ¬†Solutions to the so called bandit problems have several nice features that often make them a good […]

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