Video Tutorial: Getting Started with Conductrics Web Actions
Conductrics is all about enhancing your website or other app by showing the best content variations for each visitor. There are basically two ways to use the service: As a developer, using our API and wrappers Conductrics Web Actions, which is our way to use the system without coding. This video tutorial focuses on the second option. You’ll […]
Posted in Uncategorized
Tagged AB Testing, No Coding, Optimization, Targeting, Web Actions
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Bandit Optimization and Emetrics
This past week, I had the pleasure of getting to speak at Emetrics Stockholm. For those not aware, Emetrics is one of the largest digital analytics conferences, with local events in several locations throughout the year. It was my first time in Stockholm. It is an absolutely gorgeous city. Plus, if you like Scotch, you […]
Posted in Analytics, Testing and Data Science, Travel
Tagged AB Testing, Bandits, Optimization
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Balancing Earning with Learning: Bandits and Adaptive Optimization
While AB Testing is currently the default method for optimizing online conversions, there are frameworks other than AB testing for selecting between competing optimization options. One of the main alternative approaches is known as the Multi-Armed Bandits problem. Solutions to the so called bandit problems have several nice features that often make them a good […]
