The Fusion of Experimentation with Market Research Customer centric For over a decade Conductrics has been providing innovative software for online Experimentation and Optimization. Innovations include the industry’s first API driven A/B Testing and multiarmed bandit software, as well as the first to introduce transparency in our machine learning predictive targeting with human-interpretable contextual bandits […]
A First Look In this post we will take our first look at some of the new features the Conductrics Market Research release. We will follow up over the coming weeks and months with more peeks and details of the new capabilities. As we roll out the new integrated platform, customers will gain access to […]
Seemingly simple ideas underpinning AB Testing are confusing. Rather than getting into the weeds around the definitions of p-values and significance, perhaps AB Testing might be easier to understand if we reframe it as a simple ruling out procedure. Ruling Out What? There are two things we are trying to rule out when we run […]
As AB testing becomes more commonplace, companies are moving beyond thinking about how to best run experiments to how to best set up and run experimentation programs. Unless the required time, effort, and expertise is invested into designing and running the AB Testing program, experimentation is unlikely to be useful. Interestingly, some of the best […]
What’s the impact on your Conductrics implementation? As you are likely aware, many browsers have begun to restrict the ability to “track” visitor behavior, in an effort to protect visitor privacy. The focus is especially on third-party scripts that could track users as they move between totally unrelated sites on the Internet. Apple’s efforts in […]
December 1, 2020 – Austin, Texas – Conductrics, a digital experimentation and artificial intelligence (AI) SaaS company, announces its partnership with Search Discovery, a premier data transformation company. Search Discovery will now offer Conductrics optimization technology along with industry-leading optimization consulting support. Together, the two companies will offer clients a superior integrated solution that satisfies […]
Nate Weiss, Conductrics CTO, demonstrates key new features and functionalities of the latest software release. This latest release focuses on streamlining and improving the user experience for faster and easier execution of optimization programs. The new features that are demonstrated include: A revamped and simplified user experience Streamlined A/B Testing/Optimization workflows Improved Program Management tools […]
SEPTEMBER 24, 2020 – AUSTIN, TX – Digital experimentation and Artificial Intelligence (AI) SaaS company Conductrics, today announced its latest major release of its experience optimization platform built expressly for marketers, developers, and IT professionals. The updated platform, which shares the company’s name, is a cloud-based A/B testing and decision optimization engine. This latest release […]
Conductrics has a history of providing innovative approaches to experimentation, testing and optimization. In 2010, we introduced one of the industry’s first REST API for experimentation which also supported multi-arm bandits and predictive targeting. Continuing our goal to provide innovative solutions, we’ve developed Express Macros and Templates to safely and easily build tests at scale. […]
How often is AB Testing reduced to the following question: ‘what sample size do I need to reach statistical significance for my AB Test?’ On the face of it, this question sounds reasonable. However, unless you know why you want to run a test at particular significance level, or what the relationship is between sample […]
