Personalization, one to one, predictive targeting, whatever you call it. Serving the optimal digital experience for each customer is often touted as the pinnacle of digital marketing efficacy. But if predictive targeting is so great, why isn’t everyone doing it right now? The reason is that while targeting can be incredibility valuable, many in […]
Awhile back I put together a fun list of the top 7 data scientists before there was Data Science. I got some great feedback on others that should be on the list (Tukey, Hopper, and even Florence Nightingale). In hindsight I probably should have also included Edgar Codd. While at IBM, Codd developed the relational […]
Conductrics is all about enhancing your website or other app by showing the best content variations for each visitor. There are basically two ways to use the service: As a developer, using our API and wrappers Conductrics Web Actions, which is our way to use the system without coding. This video tutorial focuses on the second option. You’ll […]
Passive Models This is an idea for scaling out certain data when transitioning to a highly clustered architecture. TL;DR Don’t just read, mostly subscribe. Ideally suited for data that is read often, but rarely written; the higher the read:write ratio, the more you gain from this technique. This tends to happen to some types of data […]
The Promises API seems to be everywhere these days, and it really is great at solving one of JavaScript’s weaknesses: complex dependencies between asynchronous code. For those new to promises, their most basic form is a queue of functions waiting for some asynchronous operation to complete. When the operation is complete, it’s result is fed […]
I am often a bit late to the party and only recently saw Tim O’Reilly’s “The Worlds’ 7 most powerful Data Scientists”. As data science has become a big deal, there have been a several top data science lists that have been floating around. So for fun, I thought I would put together my own […]
About the Plugin The Conductrics Web Actions Plugin for WordPress includes Conductrics Web Actions scripts in your pages, which makes it easy to test changes to your pages, track their success, and do dynamic targeting. Installation To get started: Initial Installation. In the WordPress Admin, go to Plugins > Add New, then search for “Conductrics Web Actions” […]
Contrary to what you have heard, the unfolding technological transformation we are witnessing isn’t really about data, not directly at any rate. It’s not that data isn’t important, but the focus on data is obscuring the real nature of change, which is the transition from a world driven by essentially static and reactive systems to […]
Every now and then I get asked for some help or for some pointers on a machine learning/data science topic. I tend respond with links to resources by folks that I consider to be experts in the topic area. Over time my list has gotten a little larger so I decided to put it all […]
Right now online advertisers and marketers have a lot of interest in attribution analysis. Marketers are struggling to determine the impact of each individual campaign, across various channels, that make up their online marketing efforts. While they can discern the aggregate effects, it is much more difficult to disentangle the individual effectiveness from any given […]
